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IQOS - Heated Tobacco.
Real alternatives. Real taste.
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Real advanced alternatives to smoking that bring you taste and less risk* compared to cigarettes.
Better choice.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
See the difference.
IQOS heated tobacco devices uses real tobacco, yet produces no smoke.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Better choice.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).See the difference.
IQOS heated tobacco devices uses real tobacco, yet produces no smoke.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Insert tobacco stick into the holder
Tobacco stick touches ceramic coated blade.
Holder vibrates when ready
Discover the range of heated tobacco devices.
Experiences are better shared.
Recommend IQOS to a friend* through our referral program and you can both be rewarded.
Recommend IQOS to a friend* through our referral program and you can both be rewarded.
More to discover with myIQOS.
Care you can count on, privileges to inspire you.
Become an IQOS Rewards member
Get rewarded when you shop directly with IQOS. Earn IQOS Rewards Dollars with every purchase* - it's that simple. Sign up today and get a bonus of 
25 on us.
Start earning
*Excludes purchases of tobacco sticks
IQOS Rewards Dollars
TRANSACTION HISTORY
REMOVE MYSELF FROM IQOS REWARDS
You are about to remove yourself from IQOS REWARDS
You will lose all of your points and will be unsubscribed from the IQOS mailing list
You have a IQOS Rewards available to for redemption
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IQOS Rewards Dollars
Check out how to earn and spend your IQOS Rewards Dollars below.
How to earn
Earn 5% of every dollar spent as IQOS Rewards Dollars
No minimum purchase amount needed.
Sign up bonus
Earn 25 when you sign up for IQOS Rewards
How to spend
You can choose to spend your IQOS Rewards Dollars partially or fully at checkout - it's up to you.
Note: IQOS Rewards dollars cannot be redeemed to purchase tobacco sticks.